Golf game
Innovating Medical Engagement in Congresses: A Real-Time Success
Imagine creating an engaging experience for doctors at international and local conferences. This was what our client wanted, and we took the challenge with passion and creativity. The result? An augmented reality game that captured the attention of many doctors at our client’s stand.
A New Way to Engage the Public
Our goal was to transform the traditional conference stand into an engaging experience, and we did just that. We have created a “One-Button augmented reality Game” that was simple, intuitive and fun for doctors to play. This game not only tests the participants’ aim and reflexes, but also embodies the spirit of “sportsmanship” in the pursuit of the game’s gold medal.
A Game of Golf in Real-Time
Imagine playing golf at a medical conference. Our game uses augmented reality to create golf holes in the player’s environment, offering different viewing distances. This makes sense, as the launch product was an intraocular lens designed to correct visual defects at different distances. The game was a perfect showcase to illustrate the unique features of the product, its mechanism of action and the results of the studies.
Healthy Competition
Doctors are known for their healthy competition, and our game fuelled that passion. A global leaderboard displayed on a screen in the booth sparked friendly competition among conference attendees. Every doctor was encouraged to try and beat their colleagues, creating an electric atmosphere throughout the event.
A Selfie with an Achievement Medal
At the end of the game, attendees had the opportunity to take a selfie with the virtual medal and share it on social media. This helped generate significant interest around the product launch campaign, expanding and increased its visibility online.
