Webinars & live streamings
Goal: VitreoUS club was born from a need of Alcon, a leading company in the vitreoretinal surgery sector: to support and encourage the networking and training of younger surgeons. VitreoUS Club Project. Training just a click away.
Web portal & App
From the need to the idea, from the idea to a project plan: GDS has coordinated and created a personalized App to fill the existing gap.
On-demand content: webinar, bookshop, theoretical courses, symposia organized during residential events
Sharing and interaction: of clinical cases, surgical cases. Between colleagues and with different structures. To compare, evaluate the results, enrich one’s clinical practice. As easy as the most popular social networks.
Free access to other online training websites: Club users are automatically registered on the international Floretina.com platform and can access the Alcon Experience Academy courses.
Promotion
Obviously, GDS also followed the communication and promotion plan: launch at the main Italian sector congress (GIVRE) with a happy hour event; promotion at the stand with a touchscreen monitor to “attract” the first user registrations; hints of guerrilla marketing, with branded heels scattered throughout the conference centre.
