Product launches events and conventions

How, where and when are the three strategical keys in the planning of a product launching event. This time GDS supported the company with an integrated management of services in order to attain a common goal: to involve, to entertain, to awe, to have people tell others about it.


We all know how difficult it is to choose a child name… a delicate operation, subject to emotional reactions and personal taste. How should the name of a selling product be? We looked for it, we proposed and then in this case the continuity with the previous editions has prevailed.

Creative concept

Defined the name of the event, it is time to give free rein to creativity, developing a concept that will characterize the format of the event, but also the organizational elements. For this event, we were inspired by the iconography of space, to represent the future and innovation, the pillars of our client and of his product launch campaigns.


Once the concept was chosen, our creative team went wild with its graphic design: Save the Date, invitations, banners and totems, external portals, communications for the guests before, during and after the event.

Venue Selection

We wanted an empty box to “dress” according to the creative concept. We therefore proposed the Palazzo del Ghiaccio, a location with very large and totally customizable spaces.


A digital event. No more printed programs. The event is characterized by interactivity.

Through an app it was possible to accompany the participants before and during the event, with constantly updated material and thanks to push notifications.

Through the app, participants were able to follow the program and interact with the speakers by asking questions and voting during the polls.

Marketing Videos

Our DNA likes to tell good stories: when we do video editing, we forget who we are and put ourselves in your shoes following what you do and what you are. Emotional videos and engaging music have been with the Alcon guests from the entrance to the final greetings.

3D Animation

Those who often speak to the public know it: people will not remember only what you said, but their visual memory will retain also images and emotions. If we talk about product launches then, the spectacularity plays a fundamental role. In this case we had 4 product launches. We designed and modeled a 3D laboratory, inside which, like a hologram, the product object of the launch that floated in space appeared.

Public comment? “We thought the product was actually on stage!”

Technical services

We love technology because it allows us to visualize ideas and put into effect the communication process: that’s why for this event we proposed a 25 meters LED screen, more than 100 mt of surface, welcoming the public with a long hug. A challenge in terms of management of non-standard formats for contents, but a strong start!

From here, the starting level was already high: then play of light, an entrance tunnel with LEDs and smoke for an immersive experience, cameras TV studio-style, all managed by an adequate technical direction.