Brand Building

The European School for Advanced Studies in Ophthalology is a benchmark for those ophthalmologists willing to deepen their post-specialization knowledge. After 10 years of development, this year (2018) it’s time to celebrate and to promote and consolidate future activity looking not only to Europe, but at the entire world.
GDS is proud of its partnership with ESASO: our team follows the school and the project for all that relates the building of the communication material itself.


We renewed and modernized its brand identity while following the elegance and formality that have been part of its image since the start and we produce many of the materials used for its “birthday party”


We produced its new institutional video launched for the first time last September: during the months leading to it we have identified and shot the most relevant events of ESASO’s life, we interviewed some of its key players, we tried to catch the school spirit, the atmosphere the students live in, the ambitions of its managers. Editing all the shootings (many hours of videos) in a 3 minutes clip has been a great challenge.


We designed and built a new showcase for the school and its main events.


But we also work with ESASO behind the scenes, sharing choices and strategies, as main partner in its biggest events (tenth anniversary party organisation in Vienna, during ESCRS; live surgery organization and 3D symposia in field related congresses).