Digital communication and online education
The international education platform is the beating heart of the Floretina training, aimed at retina professionals.
With a single click we made this content available for you:
Contents of the congress
Live sessions streaming
User friendly interface that allows access to all educational content and congress info via smartphone. At any time and in any place with the opportunity to receive push notifications in real time so as not to lose any new content or event.
Study of the concept, definition of the right marketing strategy and choice of the right target to give the correct visibility to the project, creating traffic to the new platform and stimulating participation in the activities promoted (live streaming and conferences).
Google, Facebook and LinkedIn were the tools to carry out continuous campaigns and sponsored with CTA to the new site.
The visual soul of Floretina has been respected and adapted according to the objectives: digital communication or printed advertising postcards for a complete promotional activity.