Patient Awareness Campaign

Alcon, world leader in ophthalmology, wanted to organize a communication campaign for patients.

Goal: to inform patients about new options available today for cataract surgery, pointing out innovative solutions for its treatment.

Informative web portal

Thanks to our strong knowledge in the field, we worked as Alcon partners to outline the most effective ways to convey the contents: video animations, video interviews and geolocalization of the best clinics.

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Scientific copywriting and graphic design

Every information, every content has been analyzed and created by our team of experts: designers and scientific copywriters worked together to adapt to the needs for knowledge of the patient and to support clinics in the process of promotion and popularization (pamphlets, posters, videos for the waiting rooms)

App

Beside patients, we took into consideration professionals as well.
We created an application, easy to use and with clear communication, to give physicians the opportunity to have all the patient communication material just a click away. Information and materials, video and paper, always updated.

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Social

Good communication in a competitive world must take advantage of advertising and promotional tools.
Google and Facebook offer services and tools with different potentials: we have activated different and targeted campaigns, based on the pre-established results, the available budget and the content to be conveyed.
Through social media, we reached the target audience, and acquired new users by creating and managing the Facebook page and monthly editorial plans, with an accurate copywriting and ad hoc posts.

Digital advertising

Could we not have digital advertising, in an information campaign? We selected the most relevant communication channels in the field adding banners and promotional articles in some magazines. You sure heard our Spotify spot about “mist at Giorgio’s place”