At the conference like at the cinema: turn off the lights, put on the glasses. Where are you? Ok, it’s not pure entertainment, but what if for once the scientific contents were shared with the right balance between high quality information and usability? What if a medical society had the will and ability to manage its marketing messages through the contamination with different sectors where the communication approach is more TV-oriented and creative?

When we hear talking about 3D we all think to cinema: Avatar was released in 2009, and its stereoscopic vision was a major success. Not many know that GDS started introducing this technology in medicine in the 80s.

Right now the cinema industry is exploring new technologies, but in medicine 3D has still much potential, as the strong investments in this field by many companies show.


Want some example?
Retina surgery is in many occasions supported by a visualization and image acquisition system on 4K. Surgeons send us their original videos, we optimize the stereoscopic vision and combine them transforming Power Point presentations in 3D slides. Some add music, some ask for short introductive videos.
The result is an un-conventional symposium: be it technical or commercial, scientific or educational, when outside of the room somebody is handing 3D glasses the number of participants will rise.

Our work behind the curtains will rise considerably, especially if we consider how conference presentations are often prepared at the last minute while video management requires a more programmed approach. But when we work with the speakers as a team, results are easy to see: anybody was among the people in line to enter the room for Retinaws @Euretina2018?